Synthetic content is content produced by a machine and not by a human (although humans might be involved in the design, production, and publishing of the content, they are not the driving force behind its production). A relatively new development in the world of content creation, synthetic content consists of two types: Fake news : content which is fabricated based on knowledge and belief to mislead the public. – content which is fabricated based on knowledge and belief to mislead the public. Artificial intelligence-generated content: content which is made completely by AI and has no human role at all. It includes not only news articles, but also content that is normally generated by humans such as photos, advertisements, etc. Tin-foil hat time!